Marketing
Not ads.Not SEO.
Marketing is not ads, or SEO. Marketing is what shapes the product and everything around it.
three habits
How I work
1
Start with the customer.
When a product isn't growing, the first thing I check is whether the customer and their problem are understood well enough.
2
Understand the founder before challenging them.
When research disagrees with the original idea, I want to know the reasoning behind that idea first. Then I challenge the assumptions.
3
Strategy is choosing.
Where should this business compete, and where should it grow? That decision shapes the product, the message and the channels. It is the part of marketing I am best at.
Where I've done it
- 2022 to now
Rayobyte
Product Marketing Manager
Positioning, customer research, go-to-market and budget ownership, working across product, sales and marketing. Tenfold MRR growth in nineteen months.
- 2021 to 2022
Allied Insight
Content Marketing Director
Content and demand strategy built around the buyer's journey, and the team to run it.
- 2021
Alice Labs
Content Strategist
Brand voice, the product narrative, and a blog built from scratch.
Certified Product Marketing Manager (CPMM), AIPMM.
Work with me
I work best with B2B startups and small companies that value research and want a direction.
I lead the strategy and help your team carry it out. Advisory starts at $1,200 a month.
Newsletter
Marketing field notes.
Monthly notes on positioning and strategy. No spam.